Brand Affinity Group update - February 2020

During the past year, the brand affinity group has made considerable progress on its initial recommendations presented to the dean in December 2018.

• The group has worked closely with University Marketing to develop strategies that strengthen the college’s brand. We completed a situation analysis of the college resulting in key takeaways to elevate the EHE brand and our audiences’ affinity for it. We continue to collaborate with University Marketing and EHE marketing and communications team to develop a multi-year plan to execute strategies and key messages.
• An investment in a strategic marketing staff is underway starting with the hiring of an experienced director of strategic marketing. Freelancers were also utilized to help develop branded materials and templates. More to come on these two items soon.
• Lastly, the brand affinity group needs new members to contribute to executing our recommendations and address new branding questions. Interested in joining? Please contact Anthony Rodriguez, group co-chair.